OLAPLEX Nº.7 BONDING OIL
Campaign goals
#bondingwithmyhair
Increase brand recognition
Vision Statement: aims to be the leading innovator in the hair care industry by continuously developing products and services that cater to individual needs.
show a go-to product for taking better care of your hair
CREATIVE APPROACH
In-store and out-of-store media creative executions that are modernized and appealing to the eye to show the benefits of the product Golden toned color pallete to creative a royal and luxurious feel for the product. Ads will show a luscious feel and all the hair product's benefits.